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Customers.com : how to create a profitable business strategy for the internet and beyond

By:

Seybold, Patricia B

Material type: Text

TextPublication details: Times Books New YorkUS 1998Description: xx, 360 pAction note:

1/17/01 M2L

Summary: Explains how to create a profitable electronic commerce strategy using a 5-step process that begins with making it easy for customers to do their business, and concludes with fostering customer loyalty. Details procedures for implementing 8 critical e-commerce initiatives and provides examples of successful cases. Includes initiatives such as: targeting the right customers; letting customers help themselves; delivering personalised service; and, fostering community.

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Explains how to create a profitable electronic commerce strategy using a 5-step process that begins with making it easy for customers to do their business, and concludes with fostering customer loyalty. Details procedures for implementing 8 critical e-commerce initiatives and provides examples of successful cases. Includes initiatives such as: targeting the right customers; letting customers help themselves; delivering personalised service; and, fostering community.

1/17/01 M2L

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