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Creativity business : a practical guide for creative thinking

Goman, Carol Kinsey

Creativity business : a practical guide for creative thinking - Menlo Pub.US Crisp Pub. 1989 - [2], iv, 82 p.

Defines creativity and provides a creativity quotient measuring instrument. Examines hindrances to creativity such as fear of failure; excessive stress; and doubting one's creative ability. Explains eighteen techniques for generating creative ideas. Lists basic considerations in selling an idea.

Universal Decimal Class. No.: LRC 05.03.01 G631

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