Competitive strategy : planning your organization's success
Layton, Sarah M.
Competitive strategy : planning your organization's success - Menlo ParkUS Crisp Pub. 1995 - ix, 103 p.
Presents competitive strategy planning as a team-based process that focuses on building competitive advantage in the market place by developing and implementing strategies that build the business. The six-step process involves pre-planning; intelligence gathering; analysis; preparing for, and executing the planning session; implementing the action plan/project; and project control.
LRC 09.01.02 L429
Competitive strategy : planning your organization's success - Menlo ParkUS Crisp Pub. 1995 - ix, 103 p.
Presents competitive strategy planning as a team-based process that focuses on building competitive advantage in the market place by developing and implementing strategies that build the business. The six-step process involves pre-planning; intelligence gathering; analysis; preparing for, and executing the planning session; implementing the action plan/project; and project control.
LRC 09.01.02 L429