Cyber rules : strategies for excelling at e-business
Seibel, Thomas M.
Cyber rules : strategies for excelling at e-business - New YorkUS Doubleday 1999 - ix, [1], 291 p.
Explains 6 critical rules now governing electronic commerce and advises on implementing a digital strategy. Addresses key risks and opportunities; the shift to global enterprise capabilities; and, the complementarity of traditional and online channels. Shows how the internet has empowered customers and contributes to customer satisfaction.
LRC 12.04.01 S457
Cyber rules : strategies for excelling at e-business - New YorkUS Doubleday 1999 - ix, [1], 291 p.
Explains 6 critical rules now governing electronic commerce and advises on implementing a digital strategy. Addresses key risks and opportunities; the shift to global enterprise capabilities; and, the complementarity of traditional and online channels. Shows how the internet has empowered customers and contributes to customer satisfaction.
LRC 12.04.01 S457