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Applied strategic planning : a comprehensive guide

Goodstein, Leonard

Applied strategic planning : a comprehensive guide - New YorkUS McGraw Hill 1993 - ix, [3], 379 p.

Presents the appplied strategic planning model and provides step-by-step methodology and technology for conducting the strategic planning process. Targets senior managers and consultants, especially. Deals with topics including: culture and applied strategic planning; values scan; contingency planning; and implementation.

Universal Decimal Class. No.: LRC 02.01.02 G655

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