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Competitiveness of small enterprises : insights from a developing economy

Williams, Densil A.

Competitiveness of small enterprises : insights from a developing economy - 2007

Seeks to provide some insights into the competitiveness of a group of firms that have received very little attention in the debate on competitiveness and economic development. Uses the case study method to analyze export-marketing strategies of eight small firms from Jamaica in order to analyze their ability to compete internationally and, by extension to provide lessons for other similar enterprises in the economy.










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