Three virtues and seven deadly sins of corporate brand management
Balmer, John M. T.
Three virtues and seven deadly sins of corporate brand management - 2001
Articulates seven questions which need to be addressed by strategic planners on a more-or-less frequent basis.
Three virtues and seven deadly sins of corporate brand management - 2001
Articulates seven questions which need to be addressed by strategic planners on a more-or-less frequent basis.