Writing and implementing a marketing plan (Record no. 19937)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a2200133Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | LRC 09.03.01 G382 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gerson, Richard F. |
| 245 ## - TITLE STATEMENT | |
| Title | Writing and implementing a marketing plan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Crisp Pub. |
| Place of publication, distribution, etc. | Menlo ParkUS |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [2], v, 89 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Explains the pre-planning process for a marketing plan which includes writing a mission statement and a seven-section business plan. Shows how to write a marketing plan and includes the following techniques for implementing it: advertising in the print media, on radio or on television; using brochures, contests, mailing lists, sales letters, business cards etc. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 3/7/00 |
| Action agent | M2LMGR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograph |
| Call number suffix | G382 |
| Call number prefix | LRC |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CARICOM Documentation Centre | CARICOM Documentation Centre | 04/05/2023 | LRC 09.03.01 G382 | 0000000013951 | 04/05/2023 | 04/05/2023 | Monograph |