Customers.com : how to create a profitable business strategy for the internet and beyond (Record no. 23171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00852nam a2200133Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | LRC 08.16.03 S519 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Seybold, Patricia B. |
| 245 ## - TITLE STATEMENT | |
| Title | Customers.com : how to create a profitable business strategy for the internet and beyond |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Times Books |
| Place of publication, distribution, etc. | New YorkUS |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 360 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Explains how to create a profitable electronic commerce strategy using a 5-step process that begins with making it easy for customers to do their business, and concludes with fostering customer loyalty. Details procedures for implementing 8 critical e-commerce initiatives and provides examples of successful cases. Includes initiatives such as: targeting the right customers; letting customers help themselves; delivering personalised service; and, fostering community. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 1/17/01 |
| Action agent | M2L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograph |
| Call number suffix | S519 |
| Call number prefix | LRC |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CARICOM Documentation Centre | CARICOM Documentation Centre | 04/05/2023 | LRC 08.16.03 S519 | 0000000017185 | 04/05/2023 | 04/05/2023 | Monograph |