Writing that sells : persuading others to buy your ideas (Record no. 25145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743nam a2200133Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | LRC 19.02.09 B417 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Begley, Kathleen A. |
| 245 ## - TITLE STATEMENT | |
| Title | Writing that sells : persuading others to buy your ideas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Crisp Pub. |
| Place of publication, distribution, etc. | Menlo ParkUS |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, p.112 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Applies basic sales principles in presenting strategies for persuasive business writing. Presents the five-step S.A.L.E.S model (Start Add List Evaluate Sign off) for business correspondence that persuades, motivates and influences readers. Provides techniques for appealing to the perceived sensory and personality styles of readers, and includes tips on basic grammar and style in writing. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 8/7/03 |
| Action agent | TESSAH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograph |
| Call number suffix | B417 |
| Call number prefix | LRC |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CARICOM Documentation Centre | CARICOM Documentation Centre | 04/05/2023 | LRC 19.02.09 B417 | 0000000019159 | 04/05/2023 | 04/05/2023 | Monograph |