Export marketing management (Record no. 38312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00733nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260716043005.0 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 09.03.01 E96 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ward, James J., ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Export marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | ITC UNCTAD/GATT |
| Place of publication, distribution, etc. | GenevaCH |
| Date of publication, distribution, etc. | 1985 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 356 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This selection of articles and summaries discuss the export marketing process, some export market research techniques in key areas or difficult markets, export product strategy considerations, distribution policies, promotional techniques and pricing policies. Contains four case studies illustrating different policies and management problems solved in typical developing country environments. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 3/7/00 |
| Action agent | M2LMGR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograph |
| Call number suffix | E96 |
No items available.