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CARICOM hotel market sector penetration project : executive summary (Record no. 38471)

MARC details
000 -LEADER
fixed length control field 01018nam a2200145Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260716043010.0
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 09.04.05 H885
245 ## - TITLE STATEMENT
Title CARICOM hotel market sector penetration project : executive summary
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Horwath and Horwath
Place of publication, distribution, etc. LondonGB
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent 15 p.
500 ## - GENERAL NOTE
General note IDS
520 ## - SUMMARY, ETC.
Summary, etc. Outlines objectives of study which include identifying market opportunities within the hotel sector in CARICOM countries for locally produced goods and developing a marketing strategy to promote increased sales of specific products to the hotel sector. Describes research program and presents its major findings under the following sub-headings: market parameters; regional opportunities and constraints; assessment of individual countries and the market potential for specific products. Outlines recommended marketing strategy which emphasizes product-specific strategies. Contains technical assistance proposals and projects covering a 3 year period.
583 ## - ACTION NOTE
Time/date of action 3/7/00
Action agent M2LMGR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Monograph
Call number suffix H885

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