Knowing your custmers. (Record no. 45457)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00653nam a2200121Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260716043342.0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ROWLEY, Jennifer |
| 245 ## - TITLE STATEMENT | |
| Title | Knowing your custmers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1997 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Explores the concept of customer for library and information services, and notes the role of users, influences and deciders. Advises that in order to offer an effective service to customers, it is important to identify the benefits sought by different groups or segments, and to understand the customer decision-making process which is important in determining 'purchase' behaviour and the use of the service. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 3/7/00 |
| Action agent | M2LMGR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Analytic |
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