Redefining trade promotion : the need for a strategic response (Record no. 46164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00947nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260716043401.0 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 09.05.06 I612 |
| 245 ## - TITLE STATEMENT | |
| Title | Redefining trade promotion : the need for a strategic response |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | ITC |
| Place of publication, distribution, etc. | GenevaCH |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, [1], 90 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Assesses what a national export strategy should encompass with regard to dynamics of current intenational market environment. Looks at the process of strategy development and management, reviewing basic questions of leadership and ownership relationships required for effective formulation and implementation of broad-based strategies. Reviews techniques and issues related to utility and impact assessment of national export strategies. Explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 5/25/00 |
| Action agent | JOY_D |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TRADE PROMOTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograph |
| Call number suffix | I612 |
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