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Going into trade fairs

Material type: Text

TextPublication details: ITC GenevaCH 1982Description: 86 pAction note:

3/7/00 M2LMGR

Summary: Handbook on techniques for participating in trade fairs with particular reference to exporters and trade promotion organizations in developing countries. Contains 26 articles (previously appearing in `International Trade FORUM') on objectives of participating; publicity; practical aspects of designing, preparing and operating a stand; relations with visitor handling enquiries; and evaluating results. Emphasis is on the practical aspects facing trade promotion organizations and enterprises in developing countries wishing to participate in a trade fair, possibly for the first time.

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Holdings
Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	09.03.05 I61 (Browse shelf(Opens below))	Available	0000000009006

Includes bibliographical references

Handbook on techniques for participating in trade fairs with particular reference to exporters and trade promotion organizations in developing countries. Contains 26 articles (previously appearing in `International Trade FORUM') on objectives of participating; publicity; practical aspects of designing, preparing and operating a stand; relations with visitor handling enquiries; and evaluating results. Emphasis is on the practical aspects facing trade promotion organizations and enterprises in developing countries wishing to participate in a trade fair, possibly for the first time.

3/7/00 M2LMGR

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