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CARICOM hotel market sector penetration project : executive summary

Material type: Text

TextPublication details: Horwath and Horwath LondonGB 1988Description: 15 pAction note:

3/7/00 M2LMGR

Summary: Outlines objectives of study which include identifying market opportunities within the hotel sector in CARICOM countries for locally produced goods and developing a marketing strategy to promote increased sales of specific products to the hotel sector. Describes research program and presents its major findings under the following sub-headings: market parameters; regional opportunities and constraints; assessment of individual countries and the market potential for specific products. Outlines recommended marketing strategy which emphasizes product-specific strategies. Contains technical assistance proposals and projects covering a 3 year period.

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Holdings
Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	09.04.05 H885 (Browse shelf(Opens below))	Available	0000000009150

IDS

Outlines objectives of study which include identifying market opportunities within the hotel sector in CARICOM countries for locally produced goods and developing a marketing strategy to promote increased sales of specific products to the hotel sector. Describes research program and presents its major findings under the following sub-headings: market parameters; regional opportunities and constraints; assessment of individual countries and the market potential for specific products. Outlines recommended marketing strategy which emphasizes product-specific strategies. Contains technical assistance proposals and projects covering a 3 year period.

3/7/00 M2LMGR

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