Emphasises the importance of knowledge and information towards the achievement of organizational objectives. Points out that the requisite variety of information supply for 'information mastery' is that which will enable the managers to understand the organization, manage and control its processes and operations, make suitable inferences and strategy from surveillance of the external environment, deal with uncertainty and risk, and come to optimal decisions within a broad set of values. Since there is never enough information, 'information mastery' also implies the admission of information incompleteness and the consequent need for the effective management of uncertainty, risk, intelligence and forecasts - which is knowledge work.

3/7/00 M2LMGR