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Internet marketing practices.

By:

HEINEN, Joseph

Material type: Text

TextPublication details: 1996Action note:

3/7/00 M2LMGR

Summary: Explores some of the ways that companies are - or will be - using the Internet to improve the marketing of their commercial businesses. Focusses on practical lessons that marketing professionals can use to watch and customize the resources of their firms to the needs of their customers. Shows how marketing professionals can use the tools of the Internet - Web site, e-mail, newsgroup, and search engines - to move closer to their customers and add value to their products.

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Holdings
Item type	Current library	Status	Barcode
Analytic	CARICOM Documentation Centre	Available	0000000016088

Explores some of the ways that companies are - or will be - using the Internet to improve the marketing of their commercial businesses. Focusses on practical lessons that marketing professionals can use to watch and customize the resources of their firms to the needs of their customers. Shows how marketing professionals can use the tools of the Internet - Web site, e-mail, newsgroup, and search engines - to move closer to their customers and add value to their products.

3/7/00 M2LMGR

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