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Knowing your custmers.

By: Material type: TextTextPublication details: 1997Action note:
  • 3/7/00 M2LMGR
Summary: Explores the concept of customer for library and information services, and notes the role of users, influences and deciders. Advises that in order to offer an effective service to customers, it is important to identify the benefits sought by different groups or segments, and to understand the customer decision-making process which is important in determining 'purchase' behaviour and the use of the service.
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Analytic CARICOM Documentation Centre Available 0000000016136

Explores the concept of customer for library and information services, and notes the role of users, influences and deciders. Advises that in order to offer an effective service to customers, it is important to identify the benefits sought by different groups or segments, and to understand the customer decision-making process which is important in determining 'purchase' behaviour and the use of the service.

3/7/00 M2LMGR

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