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Product development for the service sector : lessons from market leaders

By:

Cooper, Robert G

Material type: Text

TextPublication details: Perseus Books CambridgeUS 1999Description: vii, 278 pAction note:

5/23/00 JOY_D

Summary: Presents a comprehensive approach to product development tailored specifically for the dynamics of service industries. Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort.

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Holdings
Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	12.08.02 C7785 (Browse shelf(Opens below))	Available	0000000016809

Presents a comprehensive approach to product development tailored specifically for the dynamics of service industries. Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort.

5/23/00 JOY_D

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