Information rules : a strategic guide to the network economy
Material type:
TextPublication details: Harvard Business School P. BostonUS 1999Description: x, 349 pAction note: - 1/15/01 M2L
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Monograph | CARICOM Documentation Centre | LRC 19.01.02 S529 (Browse shelf(Opens below)) | Available | 0000000017178 |
Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war.
1/15/01 M2L
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