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Information rules : a strategic guide to the network economy

By: Material type: TextTextPublication details: Harvard Business School P. BostonUS 1999Description: x, 349 pAction note:
  • 1/15/01 M2L
Summary: Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war.
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Item type Current library Call number Status Barcode
Monograph CARICOM Documentation Centre LRC 19.01.02 S529 (Browse shelf(Opens below)) Available 0000000017178

Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war.

1/15/01 M2L

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