Competitive advantage : creating and sustaining superior performance
Material type:
TextPublication details: Free P. New YorkUS 1985Description: xxiv, [1], 557 pAction note: - 1/29/01 TESSA_H
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Monograph | CARICOM Documentation Centre | LRC 09.01.02 P847 (Browse shelf(Opens below)) | Available | 0000000017223 |
Provides an activity-based view of the firm. Describes the types of competitive advantage and shows how a firm can achieve them. Identifies the value chain as the basic tool for diagnosing and finding ways to enhance competitive advantage. Addresses competitive scope both within an industry, and in related industries. Develops overall implications for offensive and defensive competitive strategy and includes ways of coping with uncertainty.
1/29/01 TESSA_H
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