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Harvard business review on breakthrough thinking

Material type: Text

TextPublication details: Harvard Business School P. BostonUS 1999Description: v, [1], 239 pAction note:

2/7/01 TESSA_H

Summary: Suggests how companies can encourage business creativity. Outlines the empathic design, a five-step process which can enable companies to identify customer needs. Emphasises the need for companies facing competition to explore innovative ideas, or evaporate. Suggests opportunities for innovation within companies, but cautions that the disciplines of diligence, persistence, and commitment must be coupled with the talent, ingenuity and knowledge of employees. Presents the interpretive approach to management as the best option for coping with today's rapidly changing and unpredictable markets.\n

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Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	LRC 12.04.01 H3396 (Browse shelf(Opens below))	Available	0000000017295

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Suggests how companies can encourage business creativity. Outlines the empathic design, a five-step process which can enable companies to identify customer needs. Emphasises the need for companies facing competition to explore innovative ideas, or evaporate. Suggests opportunities for innovation within companies, but cautions that the disciplines of diligence, persistence, and commitment must be coupled with the talent, ingenuity and knowledge of employees. Presents the interpretive approach to management as the best option for coping with today's rapidly changing and unpredictable markets.\n

2/7/01 TESSA_H

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