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Factoring poverty and culture into HIV/AIDS campaigns : empirical support for audience segmentation

By:

Yun, Haejin

Material type: Text

TextPublication details: 2001Action note:

8/23/01 M2L

Summary: Argues in favour of the selection of content and dissemination channels based on audience differences in HIV knowledge, perceptions and media preferences.

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Item type	Current library	Status	Barcode
Analytic	CARICOM Documentation Centre	Available	0000000017724

Argues in favour of the selection of content and dissemination channels based on audience differences in HIV knowledge, perceptions and media preferences.

8/23/01 M2L

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