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Developing strategic alliances

By:

Rigsbee, Ed

Material type: Text

TextPublication details: Crisp Pub. Menlo ParkUS 2000Description: vii, [1], 103 pAction note:

7/31/03 TESSAH

Summary: Describes and provides examples of various types of strategic alliances e.g. alliances for cross promotion, community-based alliances, alliances with competitors to open new markets, and alliances for research. Explains how to find and select an alliance partner; and how to develop and maintain a healthy and vital alliance. Calls attention to areas of partnering pitfalls including: partners with conflicting values; misinformation; procedural flaws.

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Holdings
Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	LRC 01.01.01 R572 (Browse shelf(Opens below))	Available	0000000019146

Describes and provides examples of various types of strategic alliances e.g. alliances for cross promotion, community-based alliances, alliances with competitors to open new markets, and alliances for research. Explains how to find and select an alliance partner; and how to develop and maintain a healthy and vital alliance. Calls attention to areas of partnering pitfalls including: partners with conflicting values; misinformation; procedural flaws.

7/31/03 TESSAH

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