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Business research : an informal guide

By:

Farr, Rick C

Material type: Text

TextPublication details: Crisp Pub. Menlo ParkUS 1994Description: vi, 112 pAction note:

8/7/03 TESSAH

Summary: Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.

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Item type	Current library	Call number	Status	Barcode
Monograph	CARICOM Documentation Centre	LRC 18.01.01 F239 (Browse shelf(Opens below))	Available	0000000019156

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Previous	LRC 18.01.01 B872 Corporate memory : strategies for knowledge management	LRC 18.01.01 D247 Working knowledge : how organizations manage what they know	LRC 18.01.01 D272 Developing knowledge-based client relationships : the future of professional services	LRC 18.01.01 F239 Business research : an informal guide	LRC 18.01.01 H339 Harvard business review on knowledge management	LRC 18.01.01 K73 Knowledge management handbook	LRC 18.01.01 K88 Smart things to know about knowledge management	Next

Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.

8/7/03 TESSAH

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