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An integrated development strategy

By:

Asplund, Gisele

Material type: Text

TextPublication details: Wiley New YorkUS 1982Description: x,131pAction note:

3/7/00 M2LMGR

Summary: Bridges the areas of business policy, marketing etc. on one side and behavioural organizational change and learning on the other. Argues that these two areas must be successfully integrated if thorough and lasting change is to occur and suggests that certain specific techniques must be used in order to handle an integrated change process.

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Bridges the areas of business policy, marketing etc. on one side and behavioural organizational change and learning on the other. Argues that these two areas must be successfully integrated if thorough and lasting change is to occur and suggests that certain specific techniques must be used in order to handle an integrated change process.

3/7/00 M2LMGR

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