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Writing and implementing a marketing plan

By:

Gerson, Richard F

Material type: Text

TextPublication details: Crisp Pub. Menlo ParkUS 1991Description: [2], v, 89 pAction note:

3/7/00 M2LMGR

Summary: Explains the pre-planning process for a marketing plan which includes writing a mission statement and a seven-section business plan. Shows how to write a marketing plan and includes the following techniques for implementing it: advertising in the print media, on radio or on television; using brochures, contests, mailing lists, sales letters, business cards etc.

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Explains the pre-planning process for a marketing plan which includes writing a mission statement and a seven-section business plan. Shows how to write a marketing plan and includes the following techniques for implementing it: advertising in the print media, on radio or on television; using brochures, contests, mailing lists, sales letters, business cards etc.

3/7/00 M2LMGR

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