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Competitive strategy : planning your organization's success

By:

Layton, Sarah M

Material type: Text

TextPublication details: Crisp Pub. Menlo ParkUS 1995Description: ix, 103 pAction note:

3/7/00 M2LMGR

Summary: Presents competitive strategy planning as a team-based process that focuses on building competitive advantage in the market place by developing and implementing strategies that build the business. The six-step process involves pre-planning; intelligence gathering; analysis; preparing for, and executing the planning session; implementing the action plan/project; and project control.

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Presents competitive strategy planning as a team-based process that focuses on building competitive advantage in the market place by developing and implementing strategies that build the business. The six-step process involves pre-planning; intelligence gathering; analysis; preparing for, and executing the planning session; implementing the action plan/project; and project control.

3/7/00 M2LMGR

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