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Managing tourism in the Caribbean region.

By:

REID, Stan

Material type: Text

TextPublication details: 1991Action note:

3/7/00 M2LMGR

Summary: Provides an overview of the environment and the growth constraints that define the options available for managing the tourist industry effectively. Shows how tourism behaviour and strategic marketing are relevant to these options. Identifies strategies to boost the industry's efficiency, international competitiveness and contribution to regional economic growth.

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Provides an overview of the environment and the growth constraints that define the options available for managing the tourist industry effectively. Shows how tourism behaviour and strategic marketing are relevant to these options. Identifies strategies to boost the industry's efficiency, international competitiveness and contribution to regional economic growth.

3/7/00 M2LMGR

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