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Strategic management : lessons from success and failure.

By:

HUSSEY, D.E

Material type: Text

TextPublication details: 1984Action note:

3/7/00 M2LMGR

Summary: Assesses the research which has been done on the planning process and concludes that corporate planning has the potential to improve business performance. Where corporate planning has played a key role there is a strong strategic element in the process.

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Assesses the research which has been done on the planning process and concludes that corporate planning has the potential to improve business performance. Where corporate planning has played a key role there is a strong strategic element in the process.

3/7/00 M2LMGR

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