Cyber rules : strategies for excelling at e-business
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TextPublication details: Doubleday New YorkUS 1999Description: ix, [1], 291 pAction note: - 3/30/01 TESSA_H
Explains 6 critical rules now governing electronic commerce and advises on implementing a digital strategy. Addresses key risks and opportunities; the shift to global enterprise capabilities; and, the complementarity of traditional and online channels. Shows how the internet has empowered customers and contributes to customer satisfaction.
3/30/01 TESSA_H
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