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Applied strategic planning : a comprehensive guide

By:

Goodstein, Leonard

Material type: Text

TextPublication details: McGraw Hill New YorkUS 1993Description: ix, [3], 379 pAction note:

8/31/01 TESSA_H

Summary: Presents the appplied strategic planning model and provides step-by-step methodology and technology for conducting the strategic planning process. Targets senior managers and consultants, especially. Deals with topics including: culture and applied strategic planning; values scan; contingency planning; and implementation.

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Presents the appplied strategic planning model and provides step-by-step methodology and technology for conducting the strategic planning process. Targets senior managers and consultants, especially. Deals with topics including: culture and applied strategic planning; values scan; contingency planning; and implementation.

8/31/01 TESSA_H

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