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Competing with information : a manager's guide to creating business value with information content

By:

Marchand, Donald A

Material type: Text

TextPublication details: John Wiley ChichesterGB 2000Description: x, 342 pAction note:

9/13/01 TESSA_H

Summary: Targets managers in presenting information i.e.information management, information systems, information technology etc., as a key resource in the search for competitive advantage. Identifies 4 areas in which managers can use information to create business value viz. adding value with customers and markets; creating new realities; minimising business risk; and reducing the cost of transactions and processes. Discusses how information can be used to achieve business results and explains how information management practices can be benchmarked, evaluated and transformed.

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Targets managers in presenting information i.e.information management, information systems, information technology etc., as a key resource in the search for competitive advantage. Identifies 4 areas in which managers can use information to create business value viz. adding value with customers and markets; creating new realities; minimising business risk; and reducing the cost of transactions and processes. Discusses how information can be used to achieve business results and explains how information management practices can be benchmarked, evaluated and transformed.

9/13/01 TESSA_H

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