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Big data : the management revolution

By:

McAfee, Andrew

Material type: Text

TextPublication details: 2012Action note:

11/6/12 SANDRAW

Summary: Finds that using big data enables managers to decidie on the basis of evidence rather than intuition. Enables manager to measure and know more about their businesses and so directly translate that knowledge into improved decision making and performance. States that it has the potential to revolutionise management.

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Finds that using big data enables managers to decidie on the basis of evidence rather than intuition. Enables manager to measure and know more about their businesses and so directly translate that knowledge into improved decision making and performance. States that it has the potential to revolutionise management.

11/6/12 SANDRAW

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