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Market development at the bottom of the pyramid : examing the role of information and communication technologies

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TextPublication details: 2012Action note:

Summary: Addresses the research question, "how can the use of ICT enable the development of markets at the bottom of the pyramid."

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Addresses the research question, "how can the use of ICT enable the development of markets at the bottom of the pyramid."

1/16/13 SANDRAW

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