00779nam a2200109Ia 4500080001900000100002000019245005000039260004800089300001600137520049700153583001900650  a12.04.01 W2895  aWarren, E Kirby  aLong-range planning : the executive viewpoint  bPrentice HallaEnglewood Cliffs, NJUSc1966  axvi, 108 p.  aHighlights importance of long-range planning to national economy.  Shows how corporate planning should not be done and discusses the nature of problems only business leaders can solve. Indicates major obstacles to successful planning.  Shows how the absence of effective means of measuring and evaluating long-range planning leads to undesirable responses at operating levels. Outlines the components of a good measurement and control system for the evaluation of long-range planning efforts.  c3/7/00kM2LMGR