Going into trade fairs 

 - GenevaCH  ITC  1982 
 - 86 p. 
<br/><br/> Includes bibliographical references 
<br/><br/> Handbook on techniques for participating in trade fairs with particular reference to exporters and trade promotion organizations in developing countries.  Contains 26 articles (previously appearing in `International Trade FORUM') on objectives of participating; publicity; practical aspects of designing, preparing and operating a stand; relations with visitor handling enquiries; and evaluating results.  Emphasis is on the practical aspects facing trade promotion organizations and enterprises in developing countries wishing to participate in a trade fair, possibly for the first time. 
<br/><br/><label>Universal Decimal Class. No.: </label>09.03.05 I61