00840nam a2200109Ia 4500080001700000245002700017260002400044300001000068500004000078520059300118583001900711  a09.03.05 I61  aGoing into trade fairs  bITCaGenevaCHc1982  a86 p.  aIncludes bibliographical references  aHandbook on techniques for participating in trade fairs with particular reference to exporters and trade promotion organizations in developing countries.  Contains 26 articles (previously appearing in `International Trade FORUM') on objectives of participating; publicity; practical aspects of designing, preparing and operating a stand; relations with visitor handling enquiries; and evaluating results.  Emphasis is on the practical aspects facing trade promotion organizations and enterprises in developing countries wishing to participate in a trade fair, possibly for the first time.  c3/7/00kM2LMGR