Caricom hotel market sector penetration project : final report - LondonGB Horwath and Horwath 1988 - 127 p.

IDS

Gives general and economic overview of region focusing on the tourism and hotel sector. Presents research findings for 12 CARICOM Countries discussing demand and supply for hotel accomodation and for main products consumed by hotel sector; distribution and marketing methods and products with potential for hotel usage. Presents global estimates of hotel consumption by major product for the CARICOM region. Identifies market opportunities within the hotel sector for goods produced within the region noting constraints to market development and highlighting products with greatest penetration potential. Outlines strategy for increased market penetration of the hotel sector.

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