00936nam a2200109Ia 4500080001800000245007200018260004000090300001000130500000800140520065900148583001900807  a09.04.05 H885  aCARICOM hotel market sector penetration project : executive summary  bHorwath and HorwathaLondonGBc1988  a15 p.  aIDS  aOutlines objectives of study which include identifying market opportunities within the hotel sector in CARICOM countries for locally produced goods and developing a marketing strategy to promote increased sales of specific products to the hotel sector. Describes research program and presents its major findings under the following sub-headings: market parameters; regional opportunities and constraints; assessment of individual countries and the market potential for specific products.  Outlines recommended marketing strategy which emphasizes product-specific strategies.  Contains technical assistance proposals and projects covering a 3 year period.  c3/7/00kM2LMGR