TY  - BOOK
TI  - CARICOM hotel market sector penetration project : executive summary
PY  - 1988///
CY  - LondonGB
PB  - Horwath and Horwath
N1  - IDS
N2  - Outlines objectives of study which include identifying market opportunities within the hotel sector in CARICOM countries for locally produced goods and developing a marketing strategy to promote increased sales of specific products to the hotel sector. Describes research program and presents its major findings under the following sub-headings: market parameters; regional opportunities and constraints; assessment of individual countries and the market potential for specific products.  Outlines recommended marketing strategy which emphasizes product-specific strategies.  Contains technical assistance proposals and projects covering a 3 year period
ER  -