00765nam a2200109Ia 4500080001900000100001800019245005100037260004300088300001500131520049000146583001900636  a09.04.05 P8226  aPoon, Auliana  aTourism, technology and competitive strategies  bCAB InternationalaWallingfordGBc1993  axiii,370p.  aLooks at the evolution of mass tourism and the transformation toward a new tourism. Analyses the key imperatives for change viz. limits to growth and the emergence of a new global 'best practice'; new consumers; and, new technologies. Identifies the important trend towards 'diagonalization' in the tourism industry and explores the implications of new tourism for tour operators, travel agents and hotels. Explores competitive strategies for industry players and tourism destinations.  c3/7/00kM2LMGR