Karlson, David <br/><br/>
Marketing your consulting or professional services 

 - Menlo ParkUS  Crisp Pub.  1988 
 - [2], iv, 107 p. 
<br/><br/> Presents the methodology for professionals to develop and implement a more aggressive marketing programme.  Covers important marketing basics including: how to develop a marketing strategy based on research; how to assess competition; and how to keep clients satisfied. 
<br/><br/><label>Universal Decimal Class. No.: </label>LRC 09.01.04 K18