TY  - BOOK
AU  - Karlson, David
TI  - Marketing your consulting or professional services
PY  - 1988///
CY  - Menlo ParkUS
PB  - Crisp Pub.
N2  - Presents the methodology for professionals to develop and implement a more aggressive marketing programme.  Covers important marketing basics including: how to develop a marketing strategy based on research; how to assess competition; and how to keep clients satisfied
ER  -