TY - BOOK AU - Maddux, Robert B TI - Successful negotiation : effective 'win-win' strategies and tactics PY - 1995/// CY - Menlo ParkUS PB - Crisp Pub. N2 - Defines negotiation and discusses the importance of attitude in negotiation. Identifies six basic steps in negotiation; provides a negotiator's guide to preparation, and lists eight critical mistakes to be avoided ER -