00715nam a2200109Ia 4500080001800000245006600018260002400084300001600108500000700124520045500131583001900586  a09.01.04 I612  aInnovating for success in the export of services : a handbook  bITCaGenevaCHc1999  axiii, 84 p.  aDC  aDeals with services innovation as a tool for enhancing export profitability.  Approaches innovation as a competitive strategy.  Describes characteristics of services innovation and its relation with cultural variables.  Outlines guidelines for establishing appropriate innovation.  Explains how to review quality assurance procedures and clarify customer priorities.  Reviews the implementation cycle.  Examines innovations links to export readiness.  c3/7/00kM2LMGR