00342nam a2200085Ia 4500100002000000245004300020260000900063520016500072583001900237  aSCOTT, Penelope  aMass media health education campaigns.  c1993  aExamines critical considerations when planning and implementing mass media campaigns, including evaluative research, pretesting and interpersonal communication.  c3/7/00kM2LMGR