00570nam a2200085Ia 4500100001900000245003900019260000900058520039800067583001900465  aGOOLD, Michael  aBrief case : pitfalls of planning.  c1990  aNotes that despite its high promise, strategic planning frequently makes little contribution to improving a company's performance.  For various reasons, the strategic plan fails to alter directions that have already been set or takes the company down the wrong path, or is simply ignored by the line managers.  Focuses on one cause for this state of affairs: 'never addressed the real issues'.  c3/7/00kM2LMGR