HEINEN, Joseph <br/><br/>
Internet marketing practices. 

 -  1996 
<br/><br/> Explores some of the ways that companies are - or will be - using the Internet to improve the marketing of their commercial businesses.  Focusses on practical lessons that marketing professionals can use to watch and customize the resources of their firms to the needs of their customers.  Shows how marketing professionals can use the tools of the Internet - Web site, e-mail, newsgroup, and search engines - to move closer to their customers and add value to their products.